Process
Design & Production
Sketch Ideation
Concepting Visual Communication; Combining research from the competition, trend and consumer reports in order to visually create a desired design from CAD programs like Adobe Suite, Ai and hand sketching.
Design & Materials; Concept art to bring to life a product pitch for continue into R&D within the brand. Detailed and clear communication through Sourcing leads and associated factories conveying the initial product concept for bulk production pricing, mold/ sample fees, packaging and label costs and imports/ tariffs.
Research & Planning
Trend & Market Inspiration; Seeing a profitable and relevant market trend that leads to branded inspiration based on having a constant eye on the brand’s competition, technology and customer trends.
Background research; Dive deep into the current and the future customer based on similar products or competitions sales reviews and site analytics.
Track Sales and Hype; Analytical insight in the brands competition allows for immediate adjustment and to work quickly within the market to ensure our products presence before obsolete in a crowded market.
Engineering/ CADs/ Tech Packs
CADS, 3D mock ups & Tech Packs; Utilizing programs like Adobe Suite, Excel, Asana, PLMs and Ai help to provide detailed communication and a blue print to the product for vendors, factories, engineers & production team.
Tech Packs create a Blue Print; tracking ideation to production, for each product to obtain realistic costing for product development and mass production. Providing mold fees, material and manufacturing costs as well as import fees, tariffs, packing costs + size, Domestic or International shipments.
Prototyping & Testing
Prototype/ sample reviews and testing; crucial prior to launching into production to ensure the quality, look, appeal, function, size and proper packaging.
Approving preproduction samples/ prototypes + TOPs; sets the company standard for each product within bulk production + costing and can be used to guide solutions when issues with bulk arrive.
Pre-production samples; potential to be used for product and editorial photography to accelerate marketing time with short production periods, as well to prep for listing copy and customer facing instructions.
Merchandising
Branded Packaging; Instructions + Ingredients/ materials, Warning labels, product description/ function.
Marketing; Social Media platforms + Influencers. Instore and email marketing plans
Backend; Listing copy, Keywords, Sale/ promotional opportunities/ price reduction based on the competitive market.
Pre Launch Review + Strategy; Customer interface debrief for website + 3rd party sites + Instore sales based on listing analytics like click throughs, engagement, purchases and reviews.